I started off with a simple place setting.

Realizing that this logo wasn't going to scale well at smaller sizes, I needed to simplify it even more.

The bold Avenir font was already doing a great job so I decided to stick with that from my initial design. However, I still wanted to incorporate the utensils into the logo so I replaced the letter I with a fork and spoon. Nifty.

The earthy tones were good, but I wanted to brighten this up a bit to make it bold and fun – the marketing team is all about bold and fun :) so I took some of Cozi's brand colors and applied them here on the final stacked version.

And here's the final horizontal version.